If you are frustrated with having to read books that seem to drag on about one particular subject, and you simply want a book that is going to get to the point of what they are trying to get across, then you are the perfect candidate for an E-Book.The common length for these electronic books is normally 10,000-20,000 words in most cases. E-Books are less than half the length of traditional manuscripts that you will read. These books are useful tools of information that are not only great for adults but can also benefit children as well.E-Books cut to the chase, when it comes to the point that they are trying to get across. The books are not loaded with an immense amount of fluff. However, although the books are a shorter read they still have the ability to encompass as much information as a traditional book would have.If you’re interested in obtaining a book that touches base on how to potty train a child, obviously you are not going to want to read about the history of potty training or something like that. Your main objective is to find tricks that are going to help you potty train your child, not to learn a bunch of nonsense that you could care less about. E-Books allow you to learn what you want to know, and not drag on with a load of useless information.E-Books were made with the intention in mind that people already know what source of information that they are looking for. People already have an inclination of what they want to know. Therefore, the books are specifically geared to help you find out the information that you are interested in knowing.Do not be mistaken, you can obtain E-Books that are as long as some novels. In fact, some authors are converting over to E-Book writing so people can enjoy their novels without having to leave their home in order to purchase their book.Some writers will comprise these electronic books together so they are around the same length as regular manuscripts.What can I learn from an E-Book?The question of what you can learn from an E-Book is actually quite humorous. However, the answer to your question is you can learn anything that you possibly ever wanted to know from an E-Book. The amounts of E-Books that are available are far from limited.All you have to do is perform a search on the internet about a topic that interests you. To make it interesting, put E-Book at the end of the topic that you are inquiring about. You will be presently surprised when you see the page populate with a plethora of different E-Books that you can read.How much does an E-Book cost?Prices for E-Books differ. Normally the price depends on a plethora of different things, such as the amount of information that you will obtain from reading the book, the skill of the author who wrote the book as well as the site that is selling the book.There are some instances when you will come across free E-Books that contain a small amount of information.When you consider the prices of E-Books try to think about the prices of a traditional book, and you will find that most of the time purchasing an E-Book will not only save you time but an immense amount of money as well.
Internet Marketing – Direct Marketing on the Internet
Internet patrons can be sent e-mails promoting specific products. Businesses, however, have to be careful about sending unsolicited e-mails because many customers and businesses are frustrated by the practice of spamming or sending out mass unwanted emails.Spamming on the Internet is equivalent to sending out junk mail to an non targeted audience. Instead, the firm should develop a more targeted Internet e-mail direct-marketing program. To do so, the first step is to get the customer’s permission. Obtaining this permission is easier when some type of reward is offered.Most companies that market on the Internet adopt the above technique where in they use Web built-in forms that customers can check in order to receive company’s free newsletter then click the confirmation email which they get in their inbox to start receiving those newsletters and updates. Also, from the company’s perspective, the form is designed to obtain names for a database which may then be used in later direct-mail and e-mail marketing programs.Some florists, for instance, have been successful using email to encourage direct sales. These companies obtain the client’s permission and then send reminders about anniversaries, birthdays and other important dates. Many customers find these personalized e-mails to be beneficial. It takes time to develop this type of program because the company needs a great deal of information from customers. When the relation is established, however, it can be a very strong direct-marketing technique.The most recent trend in direct marketing via the Internet is interactive marketing. Interactive marketing is individualizing and personalizing everything from the Internet Web content to the product being promoted to e-mail messages.NCR produces a software called Relationship Optimizer and Prime Response that uses powerful data analysis techniques to personalize direct offers. The NCR software analyzes customer interactions such as click-stream data traffic, any type of customer interaction with the firm and combines it with demographic information from external or internal direct-marketing database. As the data are being processed, the software can launch complex interactive and personalized Web and e-mail campaigns.Levi-Strauss uses a similar software called Blue Martini E-Merchandising, to customize both Levis.com and the Dockers.com Websites. The Home Shopping Network uses Edify’s Smart Options software to track user preferences and suggest product based on the customer’s past activities and current purchases. These Technologies blur the line between selling and marketing because the messages and product a customer sees are based on past purchasing activities. These programs are designed to increase the odds that the customer will see something he or she wants rather than being forced to wade through scores of products he or she has no interest in purchasing at a more standardized website.As the technology improves and grows, other forms of direct-marketing programs through the Internet will emerge. Also, as more people access the Web while on the move – - through mobile phones and other carry-around devices – -, Web Marketers undoubtedly will develop methods to reach customers with on-demand goods and services. It is likely that direct-marketing has only scratched the surface of the potential that the Internet offers.
Commercial Lending Programs and SBA Loans Considered
Before retirement, I ran a franchising company, and occasionally our franchise buyers would need to take out a loan to buy the equipment, and pay for the franchise fee. However, whenever someone told me that they wanted to get an Small Business Administration loan, I had to think twice about selling the franchise because I was worried it might take too long for them to get approved, and get funded so they could order their equipment, and eventually start their business. You see like any franchisor, I was on a mad dash to put in as many units throughout the country as possible in the shortest amount of time.Therefore, I would much rather sell a franchise to someone who could pay cash, or had their own financing already available. So the question you might ask is; do Small Business Administration loans always take so long to process? No, not really, actually they don’t take any longer than most commercial loans, therefore it is often a myth, and I must confess that I too once believed that. In speaking about SBA loans, and the mysticism behind them, they aren’t as complicated as you might think.In fact, last month I read a very interesting article in the Wall Street Journal published on May 16, 2011 which was titled “Debunking the Myths About SBA Loans,” by Marshall Eckbald. He commented on four common myths;1.- SBA Only Lends to Hard Cases
2.- Lendors Face No Risks
3.- It Takes Forever to Get an SBA Loan
4.- You’ll Get Buried in the Paperwork Trying to Get an SBA LoanNow then, I’d like to tell you my experience with Small Business Administration loans as a franchisor, rather than focusing on the Wall Street Journal article which was written for a different type of audience. On the first point of contention I would say that the author is correct, that statement is false, because I know of people who were financially qualified to get a loan just about anywhere, but when they went into their local business bank, and the bank steered them toward and Small Business Administration loan because it made sense for their situation.Now then, it doesn’t always make sense in all situations because everyone’s financial wherewithal, and portfolio is different. The second item is not true either because whereas the government guarantees the largest portion of an SBA loan, they don’t guarantee it all. Further if a local bank has too many SBA loans go bad, they get taken off the list. On item number three as I stated above it generally doesn’t take any longer to get an SBA loan.And the fourth item I can say that an SBA loan is rather simple, and there doesn’t seem to be any more paperwork asked for or involved than any other type of commercial loan for a business venture, or an existing business which is expanding. At least that has been my observations. Now then, there are many reasons why you would not want to get an Small Business Administration loan, for instance if you are buying it or selling a piece of property, or you don’t want certain collateralized assets tied up for a long period of time.And I believe for most people this is their biggest concern. And therefore I hope you will please consider all this, go find and read that Wall Street Journal article, and think about what I’ve said here today. If you have any other comments or questions, perhaps some concerns or a case study of your own when dealing with Small Business Administration loans, please shoot me an e-mail. Your information might help someone else out for a future article.
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